Case Study: Twill

Purpose Built

How Purpose Built partnered with Michelle Volberg to validate, launch, and fund Twill — a recruiting platform that compensates top talent for referrals.

Skip Co-Founder Dating and Build Traction Instead

Purpose Built

The prevailing Silicon Valley wisdom says every founder needs a cofounder. But is it true?

Case Study: Coral Care

Purpose Built

How Purpose Built partnered with Jen Wirt to shape, test, iterate, build, and get funding for Coral Care.

Is working with Purpose Built right for you?

Miles Lasater and Reini Chipman

Six key criteria Purpose Built uses to evaluate founder compatibility and partnership fit.

The lead faucet: What we learned from 41,209 cold emails in 193 experiments

Taylor Thompson & Kavin Lam

Purpose Built's systematic approach to customer acquisition through cold email experimentation.

Communication Debt Part 3 - How to build in safeguards into your company

Reini Chipman and Miles Lasater

Part 3 and final in our series. We discuss how leaders in organizations can build safeguards into their company to avoid unwanted communication debt.

Communication Debt Part 2 - How to Have Hard Conversations

Reini Chipman and Miles Lasater

Part 2 of our series on hard conversations. Includes mindsets, beliefs and frameworks for having these crucial conversations.

Communication Debt Part 1 - What It Is and Why it Matters

Reini Chipman and Miles Lasater

Communication Debt - when you avoid having a hard conversation right now, hoping it will resolve itself or save you time - but then it makes it harder to have the conversation later.

Why It Pays to Start a Company with a Venture Studio

Miles Lasater

A Monte Carlo financial model exploring whether founders get better financial outcomes by partnering with a venture studio.

What Economic Opportunity Means at Purpose Built

Miles Lasater

Our definition of economic opportunity and why it drives everything we build at Purpose Built.

How to Have 1,044 Startup Ideas in 10 months

Miles Lasater & Taylor Thompson

How Purpose Built's venture studio brainstormed over 1,000 startup ideas in 10 months, and the systems behind the process.